
YOUTUBE
BRANDCAST DELIVERED
Every year YouTube hosts Brandcast, a spectacular live marketing event during newfronts aimed to draw brands to advertise on the video platform.
In 2020, Brandcast needed a socially-distanced makeover. Using a dynamic video-creation platform we created the first-ever customizable newfront. The result was Brandcast Delivered, a personalized, creator-hosted experience like no other. Viewers could customize their newsfront like a pizza... and get one delivered too.
3,500 customized shows
77,000 minutes of personalized content
26 participating countries
creative lead: jack colley & tom manion
creative & content: phung do
art director: elizabeth Levin
designer: aly dodds