Vita Coco teamed up with Captain Morgan to create a new line of spiked drinks. Key messaging was centered around the idea that each can gives you a burst of tropical flavors, no matter where you are. They approached Reddit to find a creative way to share this exciting news. For this social activation, I came up with the idea to create postcards from ordinary home places where you’d enjoy a drink, with tropical flair. These postcards were integrated in a blog post, announcing their refreshing partnership.

creative director: phung do
illustrator: lucia venzano