Pringles and Minecraft teamed up to create a new flavor – the infamous Suspicious Stew. They came to Reddit to target our huge gaming community. We wanted to do right by them by creating a scavenger hunt game right in the ad. Each locked comment spun off into different storylines and gave Minecraft fans the freedom to explore, as they love to do.

At the end, 30K gamers located the treasure and received a voucher to redeem Pringles Suspicious Stew IRL.